• Propulsion

How Your Company Can Win

With a new year comes new found optimism, new goals and a new outlook on marketing.

The answer for winning is simple...but the application may be more difficult. The answer in one word is, Connection. Your brand has to make a connection with the audience.

A great example of connecting is the social media influencer that has connected with their audience and brands flock to sign them up. The point is that with all the metrics, measurements, science and data, winning ads still come down to the human aspect of connection.

At Propulsion we believe that it's not only timing, analytics and following from site to site, it's creating ads that communicate the message. If it were a simple task, every brand would be a success and retailers would be dancing in the streets. So try not get caught up in the idea of a magic bullet. Go back to the basic human need while serving your ads and make that CONNECTION with your target.

Good Luck!

#brainstorming #intheoffice