With a new year comes new found optimism, new goals and a new outlook on marketing, right?
Well, we don't want to be the bearer of bad news, but the truth is, your competition is getting smarter, they are working as hard, if not harder. The newer, higher, tougher to achieve goal has them fighting for the same target audience.
I know some of you believe you can only focus on your own goals and what you can achieve. If the business world was Cross Fit, we would buy in to that idea 100%. What we are really talking about here is knowledge. Using the information we already know and combining it with technology to achieve the highest advertising goals.
With the rise of digital advertising, data is flowing on a super highway while the algorithms are tracking behaviors, how we consume ads, where we consume them and what ads are best served to cause action. In fact, based on this type of tracking, Facebook announced increased ad revenues in excess of quarterly projections and that sent their stock climbing on the exchange. All great things for marketers looking for that slightest advantage but everyone is in the game. So this leads us to one question, How Does Your Company Win in 2017?
The answer for winning in 2017 is simple...but the application may be more difficult. The answer in one word is, Connection. Your brand has to make a connection with the audience. A great example of connecting is the social media influencer that has connected with their audience and brands flock to sign them up. The point is that with all the metrics, measurements, science and data, winning ads still come down to the human aspect of connection.
At Propulsion we believe that it's not only timing, analytics and following from site to site, it's creating an ad that communicates. If it were a simple task, every brand would be a success and retailers would be dancing in the streets. So try not get caught up in the idea of a magic bullet. Go back to the basic human need while serving your ads and make that CONNECTION with your target to Win in 2017.